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Thursday 26 January 2023

Grey Goose gets just a little fruity

Flavour-infused spirits are all the rage this summer with French premium vodka distiller Grey Goose upping its offering with the release of Grey Goose Essences.

This new range is made with "all-natural ingredients" and is available in three flavours: strawberry and lemongrass, watermelon and basil and white peach and rosemary.

All are designed for enjoying in cocktails, or as the key ingredient in a spritz.

Grey Goose Essences is one of the first super-premium flavoured spirits to launch in the Australian market.

"The recent introduction of Essences is an exciting chapter for Grey Goose, with this latest innovation giving our consumers more choice when it comes to their summer serves,” said Sander Janmaat, marketing manager for Grey Goose at Bacardi-Martini Australia.

"Lower in calories than your standard vodka and gluten-free, Grey Goose Essences is easily mixed with your favourite premium tonic or soda water, for the ultimate effervescent beverage this summer.

"From picnics and backyard barbecues to rooftop drinks, while basking in the sun or cooling in the shade, summer is the best time for a spritz."

The Essences range also has a lower than standard ABV of 30%.

Grey Goose is distilled in France using only two base ingredients: single-origin Picardy winter wheat and natural spring water.

The Essences range containszero added sugar and is gluten free. It is available at available at BWS stores, Dan Murphy’s and other major retailers nationwide at RRP of $73.99.

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