Wynns Coonawarra Estate and Coldstream Hills have been declared safe. Rouge Homme has been sold.
But what is the future for iconic Australian wine brands including Seppelt, Lindeman’s or Wolf Blass? What about St Huberts' or 19 Crimes?
That's all up in the air right now after owner Treasury Wine Estates (TWE) outlined plans to reshape its portfolio around “evolving consumer and customer needs” and to focus increased investment behind its strongest long-term growth opportunities.
The company said it will focus on Penfolds, Californian brand DAOU and New Zealand label Matua, which will be complemented by "regional heroes’ including Frank Family Vineyards, Beaulieu Vineyard and Stag's Leap in the US, along with Wynns Coonawarra, Squealing Pig, Pepperjack and Coldstream Hills.
TWE said its goal is to become “a simpler and more focused luxury wine business” investing in fewer, stronger brands, while increasing its emphasis on lighter styles and no and low- alcohol wines".
The restructure is expected to result in a significantly smaller TWE portfolio, from 76 brands possibly down to as few as 30. But it is not known which brands will be sold or dumped.
TWE chief executive officer Sam Fischer (above) said the company was building on strong foundations.
“We have some of the world’s most recognised wine brands, outstanding vineyards and winemaking assets, deep expertise from grape to glass, and strong customer relationships across global markets,” Fischer said.
“Wine continues to play an important role in consumers’ lives, but consumer preferences and market dynamics are changing.
“The future belongs to wine businesses that are more focused, agile and closely aligned to where consumers and customers are heading.”
Fischer said TWE’s new look would be designed around the trends shaping the future of global wine.
“Premiumisation remains a powerful long-term trend, with consumers increasingly choosing to drink less but better,” he said.
“At the same time, we’re also seeing strong growth in lighter styles, more relaxed social occasions and moderation trends, particularly among younger consumers.
“We’re reshaping Treasury Wine Estates to where we see the strongest long-term demand and growth opportunities in luxury red, luxury white, and more contemporary wine experiences.”

