Wine industry veteran Wolf Blass has been honoured by his peers.
The Wine Communicators of Australia (WCA) named Blass AM as the 2026 South Australian ‘Legend of the Vine’.
The award is presented to recognise a South Australian who is of excellent character, who is held in high regard by their peers in the world of wine, and who has made an outstanding contribution to the Australian wine industry.
Wolf Blass is an outstanding Legend of the Vine, as he is a passionate wine communicator -someone who has taken the Australian wine message to the world, with clarity, conviction, and no shortage of personality, the WCA said.
Wolf started his wine journey in Germany, where he completed a Certificate in Viticulture and Winemaking in 1952, followed by a Diploma in Oenology in 1954, and a Kellermeister qualification in 1956.
But Australia called and in 1961 he moved to the Barossa, beginning a career that would reshape the Australian wine story forever.
In 1967, he introduced a colour-coded tiered label system for his wines - Grey, Yellow, Red, Black, Platinum - making wine more accessible, less intimidating, and far easier for everyday drinkers to understand.
This simple but brilliant communication breakthrough changed how Australians talked about wine.
His wines often dominated national awards, with over 10,000 wins, including an unprecedented three consecutive Jimmy Watson Trophies from 1974 to 1976 - and again in 1999. No other producer has won it four times.
Blass has previously been recognised as a Baron of the Barossa, a Member of the Order of Australia, a Senior Australian of the Year finalist and received the Australian Export Hero Award.
In 1994, on his 60th Birthday, he founded the Wolf Blass Foundation which now has a permanent home at the Wolf Blass Gallery & Museum in Hahndorf.
“There is one spot left on the walls of my Gallery & Museum, so I know exactly where this certificate is going,” Blass said
Wolf Blass is the 12th South Australian to receive the SA Legend of the Vine Award. Somewhat belatedly, perhaps.
He joins a list that includes Prue Henschke, Jane Ferrari, Peter Hayes, Brian Croser AO, Pam Dunsford, Tony Love, Brian Walsh, d’Arry Osborne, Dr Patrick Iland OAM, and Bill Hardy OAM, who presented him with the award certificate.
Image: Bill Hardy OAM and Wolf Blass AM, Supplied