The intriguing Asian nation has already surpassed its previous annual record for international tourist arrivals, welcoming more foreign visitors in the first 10 months of 2026 than during the whole of 2025, news hub Travel Mole reports.
The country recorded approximately 18.91 million international arrivals through October 26, according to provisional figures from the Ministry of Culture, Sports and Tourism.
Growth was particularly strong among Asian markets. Arrivals from Greater China increased 29.1%, including 5.47 million visitors from mainland China. Japanese arrivals rose 16.9% to 3.12 million.
Visitor numbers from other Asian markets and the Middle East, as well as Europe, the Americas and Oceania, also increased by approximately 15%.
South Korea’s performance contrasts with declines recorded in some competing Asian destinations.
Domestic travel activity generated by international visitors also expanded, with regional visits increasing 19.7% to 64.72 million.
The government attributes the surge to the international popularity of Korean culture, improved air connectivity and more flexible visa policies.
The three openings add 273 rooms across Seoul, Incheon and Busan, bringing the brand’s South Korea portfolio to four hotels and 377 rooms.
“These three openings give travellers more choice in how they experience South Korea, from the cultural neighbourhoods of Seoul to Incheon’s business district and Busan’s coast,” said Duke Nam, Marriott's regional vice president.
Image: Haedong Yonggungsa Temple, Visit Korea







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