One of London's most famous hotels is to have a new identity and new direction.
London's Iconic Dukes at
St James’s will re-launch in spring 2027 following a complete transformation - although the legendary Dukes Bar will remain.
Minor Hotels, a global hotel player with more than 640 properties across 67 countries, has signed a management agreement to operate Dukes London at 35 St James's Place.
The landmark property will join the newly launched
Minor Reserve Collection, marking the luxury brand's debut in the UK.
Dukes has welcomed statesmen and cultural icons since opening in 1908.
It is currently undergoing an extensive multi-year transformation led by Russell Sage Studio, the 85-room property will re-open next year as
Dukes London, Minor Reserve Collection, with redesigned guest rooms and suites, including 13 executive suites and five signature suites.
The legendary Dukes Bar has remained open throughout the renovation.
Dukes London will introduce a new restaurant, partnering with The Wolseley Hospitality Group, which is owned by Minor Hotels.
The Dukes London, Minor Reserve Collection agreement builds on a longstanding relationship between Minor Hotels and Seven Tides, a holding company with an established presence in both Dubai and London.
“Bringing Minor Reserve Collection to the UK through Dukes London is a defining moment for the brand,” said William E. Heinecke, chairman and founder of Minor International, parent company of Minor Hotels.
“Few hotels capture the character and heritage of London quite like Dukes. Together with our trusted partner Seven Tides, we look forward to the hotel’s next chapter, preserving Dukes London’s unique identity while expanding its reach through Minor Hotels' global luxury platform.”
Launched in 2025, Minor Reserve Collection is Minor Hotels' luxury soft brand for "independent hotels defined by character, heritage and a strong sense of place".
The collection currently includes Hotel Palace Portorož in Slovenia, relaunching in the first quarter of 2027; Aventora Resort Baía Formosa in Brazil, opening in 2028; and Dukes London in St James's, reopening in 2027.