Artificial intelligence is rapidly changing the tourism landscape but one major travel company is still banking on human interaction.
AI is influencing everything from how guests discover destinations and build itineraries to how hospitality brands anticipate needs and create seamless experiences.andBeyond chief marketing officer Nicole Robinson says that as technology becomes more embedded in the travel journey, the value of genuine human interaction will only increase.
While AI will efficiency, personalisation and convenience, Robinson says the true measure of luxury will move beyond what technology can deliver and towards how deeply a guest feels understood.
She says that for andBeyond, AI presents an opportunity to support hospitality teams behind the scenes, helping with everything from more intelligent itinerary planning and operational precision to creating greater continuity across a guest’s journey.
But technology should enhance the human experience rather than replace it.
“The guest should not feel the technology; they should feel the care it makes possible,” says Robinson.
“There is a difference between being targeted and being understood.
“There is a difference between being targeted and being understood.
"One feels automated. The other feels generous. Technology can help us gather information, but our people are what turn that information into meaning.”
* andBeyond is a luxury experiential travel company that specialises in high-end, sustainable safaris and tours in Africa, South America, and Asia.
Image: Benguerra Island's andBeyond staff with lanterns
Image: Benguerra Island's andBeyond staff with lanterns
