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Insolita

Friday 20 January 2023

New moscato pushes wine boundaries



I think it would be fair to say that I am not the target market for the latest Australian wine industry wheeze.

Two of Australia’s leading gourmet brands have teamed up to create a limited-edition moscato flavour that has just been released.

Inspired by a Gelato Messina classic, the Brown Brothers Moscato Strawberries & Cream is obviously aimed at a young, sweet-toothed demographic.

It is being billed as "a flavour-filled dream from two strong, family-owned brands that share a love for innovation, taste, and adventure".

The new wine has been infused with natural ingredients to create a strawberry and cream taste profile, that is supposed to be enjoyed well chilled.

It is available at Brown Brothers' Milawa cellar door, online at brownbrothers.com.au, or at Coles Liquorland, First Choice, Vintage Cellars and select independent retailers.

The RRP is $16.50 and the wine comes in at just 8% alcohol. It is made for drinking now.

And no, I have not yet tried it. Nor am I keen to do so. 

# For younger readers, a wheeze is a clever or amusing scheme, idea, or trick

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