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Saturday 21 January 2023

Australian hotels join new Accor collection

The new Sydney boutique hotel The Morris, featured here a few weeks ago, is one of 12 small properties around the world initially selected for a new collection of hotels noteworthy for their charm and character.

The Handwritten Collection will be a small portfolio of "bespoke hotels that offer an intimate and stylish hospitality experience".

Handwritten Collection properties opening over the next several months include Hotel Shanghai Sheshan Oriental in Shanghai, China (top); Le Saint Gervais Hotel & Spa  in Saint Gervais, France; (below); Wonil Hotel Perth in Perth; Hotel Morris in Sydney and Le Splendid Hotel Lac d'Annecy, 

Additional properties will open throughout the remainder of the year and beyond, including Hotel Les Capitouls Toulouse Centre, France; Oru Hub Hotel in Tallinn, Estonia; Square Lodge Hotel La Roche sur Yon in La Roche-sur-Yon, France; Sunrise Premium Resort in Hoi An, Vietnam and Paris Montmartre Sacré Coeur in Paris.

Properties will also be unveiled in Bucharest, Romania and Madrid, Spain.

The Handwritten Collection portfolio is expected to reach more than 250 hotels by 2030.

"Handwritten Collection enriches Accor’s offering in the ‘collection brands’ segment with a curated selection of hotels that exhibit charming and one-of-a-kind concepts," said Alex Schellenberger, Chief Marketing Officer, Premium, Midscale, Economy Brands, Accor (Whew! Quite a title, Alex).

"Our aim, beyond delivering a truly authentic guest experience, is to support the growing number of independent and boutique hotel owners looking to boost their global profile, connect with more audiences and grow their revenue without losing their identity..

“The hotels we will feature in Handwritten Collection are those sought out by travellers who appreciate heart-warming travel experiences and a twist on traditional hospitality, as well as by hoteliers who cherish the unique personality of their properties while desiring the benefits that come with a leading global partner.”

Handwritten Collection will bring together hotels with individual personalities, intimately reflecting the character and warmth of their operators, the Accor blub says.

“The manner in which each host interacts with their guests is thoughtfully considered and brings to life their own personal passions,” said Caroline Bénard, Global SVP Economy & Midscale Brands, Accor.

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