Winemakers in Australia are adopting different tactics to combat the sales slump caused by the coronavirus.
Each morning my inbox is full of "special offers" - sometimes from wineries with which I have no previous contact.
Mike de Iuliis, David Hook and Andrew Thomas; three of the Hunter’s most out-there winemakers, are inviting themselves into wine lovers' lounge rooms as part of their plan to bring a little vinous joy to self-isolators.
The trio are offering a deal featuring 18 bottles of their best wines and an hours-worth of lockdown entertainment.
Put the trio in front of a camera, says "lights-camera-action", and you have what they are loosely calling a ‘Virtual Wine Tasting’.
Yep, those are all the rage right now. But these guys like to do things differently.
For $399 (you never know how long you'll be in lockdown!) you’ll receive 18 bottles of wine - six bottles from each of the three winemakers.
Jump onto any of their websites, go to their shopping cart, choose your libations potion and you’ll receive contactless delivery of wine and entertainment.
When your wine arrives, you’ll be sent a link. Each winemaker has created a 15-minute light-hearted, but informative tutored tasting of the wines contained in their respective six packs.
and choose between
Wineflix + Chill with Mike, Hooky & Thommo $399 including delivery
or six-bottle Wineflix + Chill with Mike or Hooky or Thommo for $150 including delivery.