Monday, 27 April 2020

Discover a new online one-stop-shop for Tasmanian wine

Tasmania is home to over 150 Tasmanian wine producers, but most only offer their wines for sale in Tasmania itself, through their cellar doors and local restaurants/wine bars. Until now.

The umbrella group for wine producers on the Apple Isle, Wine Tasmania, is bringing together producers - large and small - in a new online shop. 

Sam Connew in her Stargazer vineyard
The offering will change each month, meaning interstate wine lovers will get the chance to sample wines from boutique producers in their own homes. 

The CEO of Wine Tasmania, Sheralee Davies, said the new website aimed to bring together some of the “greatest hits of Tassie wine” for the first time, making it easy for consumers to buy mixed wine packs, with all proceeds going back to producers.

“Like so many others, times are tough for our small wine businesses," Davies said. "They have been impacted by reduced tourism traffic, with many cellar doors having to close, as well as restrictions on licensed premises, such as restaurants and wine bars.

"If people are looking to support Tasmanian wine producers, one way is to buy wine directly from them - either buying a mix of wine from different producers via our new website or directly from wine producers. 

“It’s a platform to introduce the people behind the wines and to continue engaging with Tasmanian wine lovers around the country while we can’t visit them and they can’t visit us.”

Davies said the website offered a “Tasmanian taster” with one wine from different producers in each pack, while encouraging consumers to continue purchasing directly from producers and signing up to individual wine clubs.

The first campaign, which runs until May 17, features Delamere Vineyards, Gala Estate, Grey Sands, Handpicked Wines, Home Hill Wines, Josef Chromy Wines, La Villa Wines, Mewstone Wines, Puddleduck, Quiet Mutiny, Spring Vale and Stargazer Wines.

To order mixed cases of wine directly from Wine Tasmania’s new website, visit https://wine-tasmania.myshopify.com

Updated details on buying direct from Tasmanian wine producers are also available at http://bit.ly/supporttassiewine or www.winetasmania.com.au.

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