Just what is happening with Hooters? First it is selling its Las Vegas casino, and two it is serving awful food at its Phuket outlet.
Having never tried a Hooters before, I sampled its Thai offering recently - and vowed never again. Big bosoms, thin smiles and terrible tucker.
Then I read that rapidly expanding Indian hotel unicorn Oyo Hotels & Homes is adding the Hooters Casino Hotel near the Las Vegas Strip to its portfolio.
Following renovations, it will re-brand as Oyo Hotel & Casino, Travel Mole reports. This follows a $20 million revamp two years. Obviously not a success.
And the number of Hooters "breastaurants" is falling.
The Las Vegas property has more than 650 rooms across 19 floors and Oyo has partnered with hospitality company Highgate which will manage hotel operations. Paragon Gaming will continue to operate the casino, Oyo said.
Oyo only recently officially launched in the US, and by adding its name to a gaming resort marks a huge shift for the brand.
Its business model so far has been to re-brand and standardize small independent budget hotels.
In fact, gambling is outlawed in nearly all its major existing markets, from China, India, Southeast Asia and the Gulf region.
"We are excited to cater to a completely different audience segment and are certain this will be the perfect start to Oyo's journey in Las Vegas," said Oyo founder and CEO Ritesh Agarwal.