Great Eastern Wine Week - Sponsored Ad Leaderboard

Great Eastern Wine Week - Sponsored Ad Leaderboard
Great Eastern Wine Week, 9-18 September 2022

Friday, 23 August 2019

A litre of wine for $10?

Baily & Baily - an in-house brand for Woolworth's stores including Dan Murphy's and BWS -  has just launched its Silhouette series in one-litre bottles for $10. 

With more Australians favouring a night at home as opposed to a night out with restaurant bills, bar tabs, Uber fares and babysitting costs attached, Baily & Baily believes its new-look own-label brand will prove popular for backyard barbecues and dinner parties. 

"With 33% more delicious wine to enjoy with family and friends at the same price as the 750ml bottle, the 1-litre Baily & Baily Silhouette Series offers Australian wine lovers quality and value for money," says the blurb. 

I asked for samples so I could review the wines and let you know about the "quality and value" bit. Are they better value than casks, for instance?

I was sent the sauvignon blanc and the shiraz. The white was impressive, the red acceptable. Both were labelled “Wine of Australia”. 

Baily & Baily sources fruit from regions including the Barossa Valley, Coonawarra and Margaret River. The range features images and names inspired by bingo calls including Legs Eleven, Jump & Jive, Two Little Ducks, Tickety Boo and Kelly’s Eye.

It includes rosé, chardonnay, sauvignon blanc, pinot grigio, dry white, shiraz, cabernet merlot, cabernet sauvignon and a moscato set to launch later this year.

BWS Wine Category Manager, Nitin Arora says: “There is no doubt that Australians are tightening their budgets with the increased cost of living choosing to stay at home with their partners, family or friends rather than venturing out to restaurants, bars and clubs. 

"As a result, we are seeing a trend towards consumers seeking wines that offer both great taste and fantastic value for money, and we are confident that the new Baily & Baily 1-Litre Silhouette Series delivers against both.”

The verdict:
The 2018 sauvignon blanc is light, fresh, crisp, easy to drink and varietal. Ideal for a picnic or a party.  

The 2018 shiraz offers simple, sweet fruit that would pair well with burgers or a kebab. 

For more information, visit www.bailyandbaily.com.au.

1 comment:

  1. I vaguely remember a push to sell wine in litre bottles, shaped vaguely like carafes in the early 1970s. I think it might have been by Orlando, or one of the bigger Barossa operations.

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