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Thursday 29 August 2019

Thailand targets the social media set

The Tourism Authority of Thailand has launched a new social media brand campaign, called See Yourself in Thailand, across Australia and New Zealand.

The campaign aims , to place a spotlight on Thailand and its growing markets across luxury, gastronomy, adventure and nightlife segments.

The campaign was launched on Tik Tok, the world's fastest-growing social media platform and will focus on a four-part mini-series.

Promoting Thailand across media channels, it is expected to drive over 100,000 visitors to the Oceania website before finishing on September 18.

The launch is also across Facebook and Instagram as well as the website.

Taking a uniquely Oceania view, the stories are viewed through the eyes of Adam Rikys, founder of Bucketvision, and Anna McEvoy former Miss World Australia.

The TAT campaign is intended to target key specific groups and will focus on the regions of Bangkok and Surat Thani (Ko Samui, Ko Tao, Ko Nang Yuan).

In 2018, Thailand welcomed a record number of tourists, 38.27 million, an increase of 7.5% from the previous year.

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