Book, stay, enjoy. That's

Tuesday 20 February 2024

Barossa icon to be the first for a new hotel brand

Ardour means with "great enthusiasm or passion".

Which means it is great name for a luxury hotel chain.

Salter Brothers, a group that owns hotels around Australia, will launch the first Ardour in the Barossa region of South Australia later this year.

Salter Brothers is described as "a global fund manager with a focus on specialist property, credit and private equity with group assets under management of over $3 billion".

It will debut its new global brand - to be known as Ardour Hotels and Estates - at its newly purchased historic South Australian property, Kingsford The Barossa, in the third quarter of 2024.

Announcing settlement of the acquisition Salter Brothers said Ardour’s brand story of ‘Celebrated Luxury” strongly aligns with the property, which will be known as Ardour Kingsford Barossa.

The luxury property dates back to 1856 and is under an hour from Adelaide Airport. It was previously owned by locals Stefan and Leanne Ahrens

Tash Tobias, CEO, Salter Brothers Hospitality, said: We're excited to be launching our first Ardour in an esteemed destination such as the Barossa, with a reputation for premium food and wine.

"For guests seeking a luxurious escape from the everyday, we'll be creating an iconic hospitality experience that brings together the best of the Barossa with the beautiful Australian backdrop and luxurious spaces available at Kingsford.

"Our team is looking forward to warmly welcoming guests and providing a rewarding and memorable experience.”

South Australian Minister for Tourism, Zoe Bettison, welcomed Salter Brothers Hospitality’s investment in the state.

“Situated in the world-renowned Barossa Valley wine region, this stunning historical property which is the iconic ‘Drover’s Run’ home from McLeod’s Daughters is an asset to the region,” Bettison said.

“I look forward to seeing Ardour Kingsford Barossa draw visitors to the region where tourism is currently worth $281 million to our state.”

No comments:

Post a Comment