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Thursday 22 February 2024

Your Penfolds Grange now comes with a bandana, and a rug

Penfolds Grange is an iconic Australian red wine with packaging that rarely changes. 

Until now. 

Penfolds today unveiled a new collaboration for its flagship wine: The Grange by NIGO, which celebrates the first-ever design takeover of Grange. 

The press release says it is "a momentous milestone for Penfolds in its 180th anniversary year". 

I would beg to differ. It's a smart publicity device and a nice revenue stream.   

The artist known as NIGO has re-imagined the packaging design of Grange for this one-off series. 

The Grange by NIGO release includes collectable 750ml bottle (1,500 available) and 1.5L (150 bottles  available) gift boxes to house 2019 vintage Grange. 

Each box is individually numbered and includes a bandana and bottle neck tag designed by NIGO, plus an authenticity certificate. 

Every wine needs a bandana, of course. 

The design features a colourful grape graphic and Penfolds logo reimaged through Human Made’s iconic typography.

Together with the Grange by NIGO limited edition pack, NIGO has also designed a silk rug for this series. Seriously! 

NIGO is an artist who is creative director of Human Made and artistic director of Kenzo. 

“I have been a collector of Grange for many years, but it wasn’t until I visit Penfolds Magill Estate [in 2022] that I truly understood the craftmanship and history behind the historic wine. 

"It was an honour to be the first person to collaborate on a design for Grange, especially as the brand celebrates its 180th anniversary.”

The launch of Grange by NIGO follows the global release of One by Penfolds – NIGO’s first Penfolds project.

Details at with Penfolds Grange by NIGO Limited Edition 2019 at $1,350.00;  Penfolds Grange by NIGO Limited Edition 2019 Magnum $3,100.00 and Penfolds Grange by NIGO Limited Edition Silk Rug $10,000. 

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