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Friday 2 February 2024

Easter madness: Meet Iced VoVo hot cross buns

Consumers are constantly looking for the next big thing. A new product, a new flavour, a new marketing gimmick.

Coles supermarkets came up with an absolute doozy today - a range of Easter buns in limited-edition Iced VoVo and Pizza Shapes flavours.

That's right: one sweet, one savoury.

It turns out that Coles has partnered with biscuit experts Arnott’s to "spice up" its hot cross buns this Easter.

The result is limited-edition Coles Arnott’s Iced VoVo Inspired Hot Cross Buns and Coles Arnott’s Pizza Shapes Inspired Hot Cross Buns,

The new flavours will be available in stores nationwide from Monday.

Coles general manager of bakery, Kate Roff, said the supermarket was thrilled to partner with Arnott’s to create "the perfect Aussie pairing".

“Our limited-edition hot cross bun range is a wonderful example of when innovation meets quality, and we take great pride in offering our customers new and exciting products that also bring about a sense of nostalgia, which is synonymous with the Arnott’s brand.”

The limited-edition buns are the latest to roll out following the success of flavour mash-ups including fellow Aussie icon Vegemite Hot Cross Buns.

Should you be tempted (I won't be) the buns are $5 for a four-pack.

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