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Wednesday 14 February 2024

Penfolds launches new Champagne project

The globalisation of the Penfolds wine brand continues apace with Penfolds introducing a new Champagne Cuvée Brut in collaboration with Champagne Thiénot.

The Champagne Cuvée Brut follows the inaugural global release of three 2012 vintage Champagnes in 2019 and marks an expansion of Penfolds' Champagne portfolio.

The new Champagne Cuvée Brut was overseen by Penfolds chief winemaker Peter Gago and Champagne Thiénot Chef de Cave Nicolas Uriel.

Tom King, managing director of Penfolds said: “Penfolds has a longstanding connection to France and we’re excited to continue to bring our innovation to complement France’s incredible winemaking heritage.

"As a global luxury brand, we work in some of the world’s best winemaking regions. It’s an absolute privilege to be part of the French winemaking community, working closely with local producers and growers to continue to evolve our French wines and showcase them to the world.

“Penfolds continues to push boundaries, experiment, and deliver incredible wines and experiences to wine lovers around the world."

Penfolds is at Vinexpo Paris this week as part of the South Australian brand's 180th anniversary celebrations.

Since the completion of Penfolds acquisition of Château Lanessan, one of the oldest estates in Bordeaux, Penfolds is also working on upgrading the site while preserving the history and heritage of the winery.

Penfolds Champagne Cuvée Brut in collaboration with Champagne Thiénot will be available in key markets globally from September with an RRP of $79. See

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