Less is more for Taylors

I love half bottles of wine. 

Perfect if you want a glass or two of white followed by a red with the main course. 

Unfortunately, half bottles have largely fallen out of vogue - but Clare Valley-based family winery Taylors has unveiled a selection of half-sized bottles featuring its Jaraman range of regional blends. 

The Jaraman range is known for showcasing the terroirs of two distinctly different wine regions. 

For its initial release of 375ml bottles, Taylors has selected its 2020 Jaraman Clare Valley and Coonawarra Cabernet Sauvignon (RRP $20), 2020 Jaraman Clare Valley and McLaren Vale Shiraz (RRP $20) and the 2021 Jaraman Adelaide Hills and Clare Valley Chardonnay (RRP $15).

“It’s exciting to share these incredible wines in a half-size format,” says managing director Mitchell Taylor. 

“The wine-drinking occasion has changed a lot over the years from the traditional wine at home with a meal. More and more people want to enjoy premium quality wines at a picnic without carrying an entire bottle or worrying about any wine wastage. 

“The half-bottle format in the Jaraman range does just the trick.”

Wine Intelligence reports there has been a steady rise in awareness for alternative packaging formats in wine, accentuated by the impacts of Covid-19 on drinking occasions. 

It is noted in the research that “younger drinkers (Gen Z and Millennials) are more likely to consider purchasing a range of alternative packaging as they consider them a suitable choice for people like them.

“There have been so many new and exciting innovations in wine pack formats, but ultimately the desire for a premium quality wine is paramount,” Taylor says. 

The new Jaraman half-bottles will be available from select independent retailers, from Taylors cellar door, and online at www.taylorswines.com.au.