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Friday 3 June 2022

Buy a pineapple: save $100 on a holiday

There are plenty of weird and wonderful travel promotions, but a new one from Sunshine Coast Tourism is particularly fruity. 

For less than the price of a cup of coffee, potential holidaymakers can earn $100 towards their next Sunshine Coast holiday - by buying a pineapple.

Visit Sunshine Coast has partnered with one of Australia's largest pineapple producers - Sunshine Coast-based Pure Gold Pineapples - to roll out a "juicy" winter promotion from June 1-24.

Anyone who buys a Pure Gold Pineapple - which are available from Woolworths and Coles - and enters a competition during that time period can claim $100 dollars to put towards their next Sunshine Coast escape booked through My Queensland.

From there entrants will also go in the running to win a $10,000 My Queensland Sunshine Coast holiday.

Of course, that means they have all your contact details.

Visit Sunshine Coast CEO Matt Stoeckel said the campaign was a nice way to make chilly winter months a little bit sweeter, while celebrating a Sunshine Coast icon.

“Since the Big Pineapple first opened in 1971 pineapples have been a symbol of the Sunshine Coast,” he said.

“For many eating a pineapple conjures up images of warm beach days and tropical escapes, and that's what we're all about here – even in winter.

“The winter months are the perfect time to plan a Sunshine Coast holiday, from swimming with whales to a calendar of epic events, it's a great time to visit the Coast."

The Sunshine Coast is Australia's largest pineapple growing region, and Pure Gold Pineapples supply 40% of the tropical fruit available for purchase in Australia.

The winner of the $10,000 My Queensland Sunshine Coast escape will be drawn on June 27 - which is International Pineapple Day (how hilarious).

To find out more go to

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