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Sunday 26 June 2022

East of England: A region that is one of Britain’s best-kept secrets

There are several parts of Britain to which visitors flock. London, the Lake District, Stratford on Avon and Cornwall among them.

The region of East Anglia flies under the radar despite being home to many attractions and within a couple of hours from the capital.

Visit East of England has launched a new section on its website to better promote this part of the country.

The region less well-known in international markets but is a hidden gem waiting to be discovered. 

Visit East of England has a mission to raise awareness and to showcase how best to explore the region on a year-round basis.

“This is a very important part of our development as we look to much better engagement with travel and tour operators both in the UK and overseas,” said VEE executive director Pete Waters.

“We have an ambition to be a much more top-of-mind destination, and this is our next step to helping achieve that.”

Within the region, Norfolk is part of The EXPERIENCE project, led by Norfolk County Council. One of its aims is to harness the experiential tourism trend to extend the season and to grow sustainable and low-impact tourism activities.

Iconic locations include Sandringham, the Norfolk Broads, Norwich, Newmarket, and Cambridge, as well as seaside resorts like Southwold, Great Yarmouth and Cromer.

“The wealth and diversity of unique, sustainable experiences on offer in the East of England are the envy of many other regions of the UK,” says Rob Leigh, head of communications at the Broads Authority.

“Visitors can sample the culture and history of bustling cities and market towns and within a few minutes be immersed in spectacular landscapes with nature in abundance. The Broads National Park is home to over a quarter of the UK's rarest wildlife and one of the most important freshwater wetlands in Europe offering travellers unrivalled opportunities to create lasting memories.

“We have created a range of inspirational itineraries to give you an insight into the variety of the product on offer. Taking in the Broads National Park; expansive coastline and open sandy beaches; beautiful landscapes; a world-famous university city; two architecturally stunning cathedrals; a Royal County, medieval heritage; Tudor and Georgian buildings throughout the towns and villages; waterways and wildlife; excellent locally produced food seafood; the home of horse racing; and all easily accessible by road, train and from the seaports, airports, and London.”

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