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Friday 3 June 2022

Crying in the Chapels: Elvis-themed weddings to be banned

Is it Heartbreak Hotel time?

Elvis Presley-themed wedding chapels in Las Vegas face closure with The King’s licensing company Authentic Brands Group having sent cease-and-desist notices to several operators.

The Las Vegas’ wedding industry is worth about $US2 billion a year and Elvis-themed nuptials have played a major role.

The court orders demand chapels stop using Elvis look-a-likes in ceremonies and seeks to halt unauthorized use of Elvis’ name, likeness, voice image and persona for commercial purposes.

Some wedding chapels have said they could go out of business, Travel Mole reports.

"We are a family-run business, and now we're hanging with the big dogs," said Kayla Collins, who operates two Elvis-themed chapels with her husband.

"That's our bread and butter. I don't get it. We were just hitting our stride again through Covid, then this happens."

Clark County Clerk Lynn Goya, who led a marketing campaign promoting Las Vegas as a wedding destination, said the order for chapels to stop using Elvis couldn't have come at a worse time for the sector.

The licensing company also oversees the estates of star names like Marilyn Monroe and Muhammad Ali.

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