Bad news for sommeliers and wine sales professionals: your jobs are already being replaced by AI.
French company Etinsy has begun placing its AI wine merchant kiosks into stores selling wine, the wine-searcher news hub reported.
Supermarkets in France have installed installed the AI units in their wine departments in a bid to help customers choose wines, radio station FranceInfo has revealed.
The Etinsy AI Advisor (dubbed "Advisor Elio") is promoted as the "first AI-powered humanoid advisor dedicated to the wine and spirits aisles in supermarkets".
Housed in a kiosk similar to those seen in many fast-food restaurants, Elio is designed to respond to vocal prompts.
"Elio is a true virtual wine merchant with whom the customer interacts naturally, verbally, just as they would with a professional in a specialized shop," the Etinsy company says on its website.
France's wine merchants' union is, not surprisingly, unimpressed.
"It's not exactly our definition of the term 'wine merchant'," said professional wine merchants' union (Syndicat des Cavistes Professionels) president Johannes Marcon.
"The true added value is having a real person who can convey their passion and their connection with the winemaker," he added. "It's totally subjective and sometimes disingenuous, but at least it's not impersonal."
The kiosks are expected to roll out across selected stores in the rest of France.






