Brown Brothers unveils $20 cool-climate pinot noir

 

A $20 pinot noir from a big-name Australian wine producer? Pretty rare. 

Brown Brothers has just expanded its refreshed Classic range with the launch of Brown Brothers Classic Pinot Noir, marking the first time in decades that the 137-year-old family winery has introduced a pinot noir at a major commercial scale. 

With an RRP of $20 RRP, the new release targets one of Australia’s fastest-growing red wine segments, reinforcing a broader brand refresh now rolling out nationally, the wine producer says.

Consumer demand for lighter-bodied, fresher and more versatile red wines continues to drive the growth of pinot noir across the Australian wine category, as drinkers increasingly seek reds that feel approachable, modern and suited to a broader range of occasions, Brown Brothers reports.

This shift is helping to:

• Divert drinkers from heavier red styles

• Increase purchase frequency through more flexible drinking occasions

• Reduce shopper risk through familiar varietals and trusted brands

• Drive incremental growth within the red wine category

The 2025 Brown Brothers Classic Pinot Noir is made from grapes grown in cool-climate regions of Victoria, including the King Valley. 

I've asked for a sample, so will report back on value. 

Brown Brothers Classic Pinot Noir and the refreshed Classic range are available nationally at participating retailers and online at brownbrothers.com.au.