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Wednesday, 11 March 2026

Oops: alcohol-free beer tastes just like the real thing



An alcohol-free beer that tastes just like the real thing?

No such luck. Just a labelling error.

More than 2,500 cases of Steinlager beer were recalled in New Zealand earlier this month after bottles containing alcohol were incorrectly labelled as alcohol free, drinks business reported.

The recall followed a consumer complaint that uncovered a production error at Lion NZ.

Authorities warned consumers avoiding alcohol not to drink the product and to return it for a refund.

Lion NZ issued a recall of Steinlager Ultra Low Carb beer after the bottles containing alcohol were incorrectly labelled as alcohol free.

The affected batch consisted of 2,538 cases. Each case contains 24 bottles of 330ml with a best-before date of October 21, 2026.

In a statement, a Lion NZ spokesperson said: “We have identified through a consumer complaint, an error in a production run resulting in clear bottles containing Steinlager Ultra Low Carb beer ABV 4.2% incorrectly labelled as Steinlager Alcohol Free, being sold in Steinlager Ultra Low Carb 24 packs. 

"Cases may contain a mix of clear bottles with labels for both products.

“Consumer safety is our highest priority, and we want to sincerely apologise to customers and consumers for any distress or concern caused."

New Zealand's Ministry for Primary emphasised the recall did not affect any other Steinlager brand products.

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