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Monday, 2 March 2026

The former Palazzo Versace gets a new branding



All change at what used to be Palazzo Versace. 

The Hilton group has signed the iconic Gold Coast property - now The Imperial Hotel - marking the debut of LXR Hotels & Resorts in Australia in early 2027.

The hotel will undergo an extensive renovation before the re-branding, reports Paul Hutton, area vice president APAC and head of Australasia & South Pacific at Hilton, on LinkedIn.

The 200‑room five-star hotel, opened in 2000, combines grand architecture, Italian‑inspired interiors and a prime waterfront location with direct Broadwater access.

The signing "strengthens Hilton’s expanding luxury and lifestyle portfolio in Australasia", as LXR joins Curio Collection and Tapestry Collection in the region.

LXR Hotels & Resorts is a growing collection of currently 18 award-winning luxury hotels.

"Found in the world's most alluring destinations (the Gold Coast?) each hand-selected property boasts its own storied past and is infused with the essence of its distinctive locale, providing a luxurious hub for the discerning adventurer." 

Well that's what the website says.

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