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Tuesday 4 June 2024

Martini maestro launches new Grey Goose-inspired bar

Melbourne has welcomed a bar with a laser focus on just one premium spirit: Grey Goose Vodka. And one drink: the Martini. 

Le Martini at Crown Melbourne is the world’s first standalone Grey Goose bar created in partnership with Crown.

The new venue is dedicated to its namesake - the martini - and will feature bespoke cocktail menus by international guest bartenders as well as a food offering from Crown Melbourne’s French cuisine specialist, Bistro Guillaume.

The 34-person space has opened in time for World Martini Day on June 19.

The martini relies on just two ingredients, but within this simplicity, are infinite variations.

Opening proceedings, award-winning industry icon Dale DeGroff, known for influencing cocktail culture in the 1980s while working at New York’s legendary Rainbow Room, has created created three exclusive martinis for guests to sip on: Harry’s Original, the Grey Goose Millennium Dry and Grey Goose Martinié Speciale.

“We’re living in the most extraordinary time when it comes to cocktails and so I’m delighted to create the opening menu at Le Martini, a bar that is dedicated to this iconic drink," De Groff says.

"I wanted to show the evolution of the martini - from what was served in 1888 to the 19th and 20th centuries and paying tribute to the new millennium and so we’ve made that happen, all using the exquisite Grey Goose vodka, which has been my go-to vodka since I participated in the world release in New York City in 1997.”

Le Martini is said to offer "the intimate warmth and cosy feel of a speakeasy".

"We are delighted to open the doors to Le Martini, the world’s first Grey Goose bar, here in Australia, with such an exemplar of luxury, Crown Melbourne," says head of marketing at Bacardí-Martini Australia & New Zealand (phew!) Sander Janmaat.

Visitors can indulge in freshly shucked oysters with a classic mignonette, or a caviar experience with blinis and creme fraiche, or opt for whipped cod roe baguettes.

Le Martini is open now Thursday to Sunday from 5pm until late and is located on the ground floor, Crown Melbourne, Southbank.

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