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Sunday 16 June 2024

Here's cheers to a global beer monopoly

Talk about a monopoly.

One company owns eight of the 10 most valuable beer brand in the world, a new research report shows.

AB InBev, the merged entity of Anheuser-Busch and InBev SA/NV, is a Belgian-Brazilian multinational brewing and drinks company based in Belgium is the global behemoth, research firm Kantar says.

AB InBev was formed through acquiring American company Anheuser Busch.

AB INBev-owned Corona is the world’s most valuable beer brand in 2024, says the London-based market researcher its annual BrandZ global rankings.

“Valued at more than US$19 billion, Corona has become the most valuable global beer brand due to consistent acceleration of growth globally and specifically tapping into growing markets, like Brazil, China, South Africa while maintaining its stronghold in Mexico,” says Kantar CEO Chris Jansen.

The top 10 ranking for beers is:

1. Corona

2. Budweiser

3. Heineken

4. Modelo

5. Brahma

6. Michelob

7. Bud Light

8. Skol

9. Guinness

10. Stella Artois

Of these, Ab InBev owns Corona, Budweiser, Modelo, Brahma, Michelob Ultra, Bud Light, Skol and Stella Artois, industry authority the drinks business reports.

Marcel Marcondes, AB InBev’s global chief marketing officer, said of the results: “Growing our megabrands is a key part of our business strategy to lead and grow the category.”

He said the company’s focus was “on delivering against the needs of our consumers in a way that gives them what they seek, but also in a way that earns their love.”

Hard to believe anyone could love Bud Light, but there you go.

Published annually, the Kantar BrandZ Most Valuable Global Brands Report ranks the world’s top brands, the sector leaders, big movers and brands to watch.

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