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Saturday 1 June 2024

Are you ready for a new era of RTDs?

Want to enjoy a pre-mixed drink on the beach, or maybe take a cocktail to a concert?

Meet what is being billed as the world’s first resealable RTD in a fully recyclable tetra pack carton - from Mandatory Twisted by Queensland-based Mandatory Spirits Co.

Enjoying spirits from a smaller version of a milk carton might seem a little weird, but it actually makes a lot of sense.

If convenience and sustainability are important to you then Mandatory Twisted might be worth giving a go.

The non-carbonated vodka premix comes in a resealable carton perfect for anti-spiking at festivals or public gatherings.

It is also easy to drink in a "mindful" way, as you can just seal it back and put it in the fridge for later.

The tetra packaging can be fully recycled into building materials and the drinks, while tasting quite sweet, contain zero added sugars, all natural flavours and just 72 calories per serving.

Mandatory Twisted comes in Dark Fruits & Vodka and Passionfruit Vodka Punch (I preferred the dark fruits, poured over ice, very chilled). Just 4.4% alcohol but a very decent aperitif or thirst quencher.

Available now for $20 per four-pack or $120 for a 24-pack at First Choice Liquor Stores.

Mandatory Spirit Co is Australian owned and its drinks are promoted as preservative-free, gluten-free, and Vegan-friendly.

The new Prisma Pak packaging produces a 6.5x lower carbon footprint than traditional packaging like plastic bottles, glass and cans.

So if you'd like to say goodbye to glass, plastic, and cans - your on a winner.

“As we embark on this groundbreaking journey, I am thrilled to launch our revolutionary sustainable range of flavoured vodka RTDs, meticulously crafted and thoughtfully packed in a sustainable carton," says Mandatory Spirit Co co-founder Mark Collins.

"This innovation not only redefines convenience but also emphasises our unwavering commitment to sustainability and responsible consumption. With this world-first initiative, we aspire to inspire a new era of conscious drinking, where every sip reflects our dedication to both taste and the planet.”

Mark's a bit excited, but he has reason to be.

For more information see the Mandatory Spirit Co website

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