Book, stay, enjoy. That's

Tuesday 31 October 2023

Visitors to Tasmania flock to cellar doors

Cool-climate Tasmanian wine is very much in vogue right now - as are visits to Tasmanian cellar doors.

The latest Tasmanian Tourism visitor statistics report show that over 300,000 interstate and international visitors dropped into one of the island state's cellar doors during the year to June 2023.

It is the first time that reported cellar door visitation has exceeded 300,000 people, with this segment of visitors spending 40% more than other visitors to Tasmania and representing 24% of all visitors.

Wine Tasmania CEO Sheralee Davies revealed the new data in releasing the new 2024 Tasmanian Wine Trails publication.

The new guide coincides with two major wine festival weekends coming up with the Open Vineyards weekend in Southern Tasmania running from November 3-5, and the Effervesence sparkling wine festival in the north of the state from November 10-12. See and

“Tasmanian cellar doors continue to attract more interstate and international wine lovers every year," Davies says. "This is the highest number of recorded visitors, reflecting the ever-increasing global demand and interest in our exceptional wines.

“When these high-value visitors travel to Tasmania, they spend time in our regional areas, enjoying our broader hospitality and tourism offerings and everything this amazing island has to offer.

“With exceptional quality but reduced wine availability in 2023 [courtesy of Mother Nature], visiting Tasmania and its cellar doors is the best way for people to experience the depth and diversity of our wines, with some wine producers reserving their most sought-after wines exclusively for cellar door visitors.”

The Tasmanian Wine Trails publication is a free guide to the island’s best wine experiences and complementary activities. It is released as a printed A5 publication, an interactive online version and a condensed A3 map.

The Tasmanian Wine Trails booklet profiles four geographic areas – the North West, Tamar Valley, East Coast and Southern wine trails, with information on key cellar doors and complementary experiences along each trail.

The online version can be accessed at, while free copies of the print publication are available at visitor information centres and at cellar doors.

Image: Craigie Knowe Vineyard: Wine Tasmania 

No comments:

Post a Comment