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Sunday 15 October 2023

First Michelin stars; now Michelin keys

Everyone knows about the Michelin stars awarded to outstanding restaurants, but now prepare to say hello to Michelin keys, which will be given to top-notch hotels.

The Michelin Guide has revealed plans for a new recognition of  “establishments offering exceptional hotel and travel experiences”.

It seems as if the initiative is designed to help drive bookings through the Michelin website.

The Michelin key will see hotels and accommodation anonymously reviewed and potentially awarded a key.

More than 5,000 properties worldwide will be featured when the list is published in the first half of 2024.

The group said that: “In response to the hyper standardization of accommodation (design, interior decoration, attention to detail in the room, etc), we wish to arouse the emotion of customers by directing them towards establishments that excel in all areas - architectural choices, the art of craftsmanship and detail to doing a job, and asserting your own personality.”

It said that the guide would recommend hotels across 120 countries, “with varied price ranges and diverse styles”, based on the following five criteria:

* A destination unto itself: the hotel contributes to the local experience
* Excellence in architecture and interior design
* Quality and regularity of service, comfort and maintenance
* Singularity reflecting the personality of the establishment, its unique character
* Consistency between the quality of the experience and the price paid

Gwendal Poullennec, international director of the Michelin Guide, said: “The Michelin key is a clear, reliable indication for travellers. Just as the Michelin star distinguishes those restaurants that are at the peak of their art, the Michelin key recognizes the most exceptional hotels throughout the world.

"It is also an acknowledgment of the teamwork of committed enthusiastic hospitality professionals."

For details see

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