Book, stay, enjoy. That's

Thursday 12 October 2023

Australia to gain another new hotel brand

Hotel brands are proliferating at amazing rate - and Australia is about to gain another one.

Ennismore, which operates 137 hotels across 17 brands, with 137 currently operating hotels in 35 countries, has unveiled plans for Hyde Perth, the first Hyde brand property in Australia, which is due to open next year.

Ennismore is pairing with Ark Capital Partners and Kyko Group for a hotel with "bohemian chic rooms" and "innovative dining concepts'.

Located on Pier Street in the heart of the CBD, Hyde Perth will have 120 guest rooms, including 18 suites, two dedicated meetings and events spaces, a destination restaurant, and a bar that opens onto an outdoor pool area.

The restaurant will, of course, "draw on the freshest Western Australian produce".

With roots in the Los Angeles A club scene of the early 2000s, the Hyde brand is synonymous with music and nightlife.

Hyde Perth will join a collection of Hyde properties in destinations ranging from Miami to Dubai to Ibiza. New Hyde hotels are also currently planned for Queenstown (the one in New Zealand, not the one in Tasmania), London and Bodrum in Turkey.

“We are thrilled to partner with Ennismore to bring the first Hyde Hotel to Perth, a city that is renowned for its progressive culture, quality cuisine, and creative pulse, because the Hyde brand fits perfectly with this seductive Perth vibe,” said Mark Bullock, Ark Capital Partners Managing Director for Acquisitions & Asset Management.

“We will work with the Ennismore team to ensure that every inch of the hotel is designed to create a sense of connection and creativity to unlock its full potential.”


Image: Hyde Beach House, Hollywood, Florida.

No comments:

Post a Comment