Accor continues expansion in Thailand

Tourism numbers to Thailand may have suffered a recent blip, but global hotel group Accor is confident in the future.

Accor this week announced it is strengthening its footprint in Thailand with the signing of three new hotels in Bangkok and Phuket.

A partnership with Boutique Corporation Public Company Limited (BC) will mark the debut of the Handwritten Collection in Bangkok, introduce the first Mercure hotel in Phuket, and expand Mövenpick's presence with a new resort on Kamala Beach.

With 70+ hotels and over 16,000 keys currently in operation across Thailand, Accor leads the premium, mid-scale, and economy hospitality segments.

The three hotels are scheduled to open between 2025 and 2027, collectively adding 585 keys in the country.

Mercure Phuket Patong Journeyhub

Expected to open in late 2025, Mercure Phuket Patong Journeyhub will become the first Mercure-branded hotel on the island. Located minutes from the beach in the island's liveliest precinct, the 198-room hotel aims to cater to both international and regional tourists.

Mövenpick Resort Kamala Beach Phuket

Opening in late 2026, Mövenpick Resort Kamala Beach will be a new-build 197-key resort that promises to "embrace a holistic approach to sustainability, while supporting community engagement" in a fast-growing tourism destination.

JonoX Sukhumvit 5 – Handwritten Collection, Bangkok

Handwritten Collection is a collection of hotels "with a unique personality". The 190-room JonoX Sukhumvit 5 - Handwritten Collection will be a new-build hotel that will offer convenient access to shopping, nightlife, business hubs, and medical tourism services. Scheduled to open in 2027, it will mark the debut of Handwritten Collection in Bangkok.

Andrew Langdon, Accor's Chief Development Officer, Asia, said; “Thailand has long been a key market for Accor, and our network is expanding in a strategic and considered manner.

"The signings of these three hotels with Boutique Corporation Public Company Limited (BC) reflect our shared confidence in Thailand's continued growth, and the opportunity to introduce Accor's diverse brand experiences.

"Handwritten Collection, Mövenpick, and Mercure each bring unique hospitality concepts designed to meet evolving traveller expectations and celebrate Thailand's vibrant culture and unique offerings.”

Very boring image: Supplied