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Thursday 10 November 2022

Supermarket giants shine in Product of the Year voting

There are dozens of wine shows around Australia - sometimes several in a week. 

But who knew there are also competitions for everyday supermarket items like soups, hot drinks and cookies? 

Supermarkets are not everyone's best friend right now; rising prices and the insistence of self check-out counters have left many shoppers incensed.

But the results of the 2022 Product of the Year voting suggests that consumers still find plenty to enjoy at their local Woolworths and Coles stores.

Coles collected 11 awards and Woolworths five of the 33 gongs.

Now in it’s 14th year in Australia, Product of the Year (POY) is promoted as the world’s largest consumer-voted awards program in which over 5,000 Aussie shoppers have their say and vote for their favourite supermarket and grocery products. 

"The rising cost of living has definitely changed the FMCG landscape, with affordability now the most important consideration for Australians making their weekly grocery trip," says Product of the Year director Sarah Connelly. 

POY winners trend show a consumer focus on health and wellbeing in 2022. 

You can check out the winners at the website. They include Coles Brand soup and extra virgin olive oil, Lyre's Pink London Spirit (non alcoholic) and Moccona Mochas. 

Most absurd premise winner: Birds Eye "Plant Based Greek Lamb style strips".

 Unfortunately, we do not know how many entries there were in each category. 

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