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Saturday 26 November 2022

New look, new range for Hunter winery Bimbadgen

For well over four decades Bimbadgen Estate has been one of the "must visit" destinations in the Hunter Valley.

Whether you enjoy a wine tasting, a leisurely vineyard lunch or an open-air concert, Bimbadgen has a reputation for professionalism.

Now winemaker Richard Done and his team have released Bimbadgen's most widely available range with a new look and a new name.

The switch is aimed to refresh the Growers Range to broaden its appeal and more clearly differentiate between the three Bimbadgen wine portfolios.

The Growers Range will showcase Hunter Valley classics - along with new and emerging styles.

The new livery is decorating the 2022 Vermentino, 2022 Rosé and a 2021 Shiraz Cabernet, all of which are priced at a very reasonable $28 per bottle.

Both the vermentino and rosé received gold medals at the 2022 Hunter Valley Wine Show, with the vermentino taking out the trophy for Best Other White Wine.

The very brisk and lively vermentino, a terrific summer thirst quencher, is my definite favourite, followed by the zingy and lively rosé, made from tempranillo grapes. Both should be enjoyed chilled.

Bimbadgen’s Single Vineyard ($45) and Signature ($85) brands continue unchanged.

“We are thrilled to be launching this new look for the Growers Range to showcase our winemaking and the quality of Hunter Valley grapes to a broader consumer market," Done says.

“Growers Range is fresh, fun and approachable, with a price point to match, and this will give us the brand architecture to expand its footprint."

Bimbadgen is owned by property and hospitality group Mulpha which has expanded its Hunter Valley portfolio to include Bimbadgen Palmers Lane and the boutique Emma’s Cottage in Lovedale.

Mulpha general manager Belinda Stapleton, said: "“Bimbadgen is the jewel in the crown of our Hunter Valley portfolio and the launch of this fresh new-look Growers Range will allow us to better illustrate our diversity within the wine portfolio.”

The Growers Range can be purchased at Bimbadgen cellar door and select stockists, as well as at Mulpha stablemates the InterContinental Sydney, Hayman Island and Sanctuary Cove.

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