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Wednesday 16 November 2022

Cristiano Ronaldo aims to kick NFT goals

Perhaps the timing could have been better.

On the day it was revealed that collapsed crypto exchange FTX expects to have more than a million individual creditors after going bankrupt, football star Cristiano Ronaldo announced the release of his first NFT (Nothing Fuggin Tangible) collection.

The talented egotist Manchester United and Portugal player has unveiled an "exclusive, multi-year partnership" with Binance, which is apparently "a leading blockchain ecosystem and cryptocurrency infrastructure provider".

The launch on Friday will be supported by a global marketing campaign featuring Ronaldo, aiming to give his fans an introduction to Web3 through the world of NFTs.

"We believe the metaverse and blockchain are the future of the internet," said Binance co-founder and Chief Marketing Officer He Yi. 

"We are honoured to collaborate with Cristiano to help more people understand blockchain and showcase how we are building Web3 infrastructure for the sports and entertainment industry."

I have no idea what he talking about.

Ronaldo, currently fighting with his club, said: "It was important to me that we created something memorable and unique for my fans as they are such a big part of my success.

"With Binance, I was able to make something that not only captures the passion of the game but rewards fans for all the years of support."

The inaugural Cristiano Ronaldo NFT collection will drop on Friday and feature seven animated statues with four rarity levels (of course!) super super rare (SSR), super rare (SR), rare (R), and normal (N).

Sounds like gibberish to me. But the release says each NFT statue depicts Ronaldo in an iconic moment from his life, from career-defining bicycle kicks to his childhood in Madeira.

Future sets of the Cristiano Ronaldo NFT collection will be available in early 2023. I can hardly restrain my excitement.
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