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Sunday 27 November 2022

Are you guilty of secret racism when it comes to your gourmet shopping?

Are you a gourmet racist when going supermarket shopping?

I plead guilty to this offence. 

I prefer to buy local if I can, but I also choose to buy food from countries that I most enjoy visiting and where I like the people. 

So I will be more likely to buy foodstuffs from France, Thailand, Italy, South Africa and New Zealand than from, say, Israel or China, with their odious politics. The US? Not my first choice. Serbia? Probably not. 

New Zealanders are generally terrific people and I enjoy both visiting their country and enjoying their wine and food.

The Kiwis are back in Australia with another New Zealand Made With Care campaign returning to our shores with 42 brands on board.

The campaign aims to underline Kiwi clean and green credentials and to encourage Australians to sample products they may not have tried before.

New Zealand Trade & Enterprise (NZTE) is promoting "the country’s values, originating from Māori
culture, that underpin the superlative produce created on the land. 

These values include Kaitiakitanga (protecting and caring for people, place, and planet for future generations), and Manaakitanga (caring for others and showing hospitality, kindness and respect) and ingenuity. 

“We’ve seen enormous success from the NZ Made with Care campaign this year, so making the decision to continue the initiative was an easy one," says NZTE regional director Glen Murphy. 

"We’re excited to welcome new brands on board this campaign and will keep working with our partners to drive awareness and preference for the outstanding and nutritious produce of New Zealand: a place you can trust. 

"It is clear that our Australian consumers feel just as strongly as we do about supporting sustainable food and beverages and nurturing and protecting the world around us.” 

Think wines from brands including Te Mata Estate, Pyramid Valley, Smith & Sheth and Tohu, plus new additions to the campaign including Te Whare Ra, Spy Valley and Forrest Wines.

It is a big stat that 96% of all the vineyard areas in New Zealand are certified sustainable.

Or think Zeffer Cider and Bliss Lager from Garage Project beers, Homegrown Spirulina (which got a huge tick from my wife), Fix & Fogg nut butters, Tom & Luke's treats and Whittaker’s newest oat milk chocolate. 

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