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Saturday 27 June 2020

Tourism industry aims to restart Phuket visitation

Phuket tourism industry operators have launched Asia's first post-Covid-19 campaign to relaunch travel to the Thai resort region.

The Imagine Phuket campaign focuses on the sights, sounds, feelings, tastes and emotions that Phuket evokes; making visiors yearn for all they have missed during the global pandemic.

The campaign is being masterminded by the Phuket Hotels Association and marketing agency QUO. 

Phuket has been one of the hardest-hit destinations in Thailand, and hotels have struggled to reopen.

“Phuket is the leading resort destination in Asia and one of the most-loved resort destinations anywhere in the world,” says Anthony Lark, president of Phuket Hotels Association. 

“Our members have come together with QUO to create a campaign, in both English and Thai, to evoke the soul of the destination.”

Asia's most-visited island destination, with over 10 million arrivals last year, Phuket is also hoping that it will be able to attract many of Thailand’s 20 million domestic travellers.

“The Imagine Phuket video, and integrated social media campaign, are designed to drive emotion,” said QUO CEO David Keen. “We know that there is a massive desire to travel again, both locally and internationally. Our intent is to bring the story back to Phuket.”

Watch the Imagine Phuket campaign introductory video:

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