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Tuesday 19 July 2022

New international hotel for Tasmania

Tasmania has a new international hotel - but not in Hobart or Launceston.
Accor, in partnership with Singapore-based Fragrance Group Limited, this week opened the new-build Novotel Devonport - in the state’s north-west. 

The 187-room hotel features a restaurant and bar Mr Good Guy, serving "south-east Asian street-food with a cheeky modern twist", 24-hour room service and fitness centre, and a meeting room for up to 20 delegates.

Overlooking the Mersey River - base for the Spirit of Tasmania ferry - Novotel Devonport has direct access to the paranaple convention centre.

The property represents one of the most significant tourism investments in the region in years.

Accor Pacific CEO, Sarah Derry, said: “We are thrilled to partner with Fragrance Group to open Novotel Devonport. The presence of this popular international brand will expose Devonport and the greater northern Tasmania region to a broader market and contribute to the region's ability to attract major conferences, events and groups. 

“Novotel recently celebrated its 30th anniversary in Australia and, during this time, has established a commanding position in the four-star hotel segment. Novotel Devonport’s offering will be tailored to suit smart, successful business and leisure travellers who value great guest service and leading design.”

Novotel has over 40 hotels in key metropolitan and leisure destinations in Australia and New Zealand. 

Devonport has historically been undersupplied with quality accommodation offerings despite being a major gateway for tourism and trade.

Fragrance Group CEO James Koh said: “We are excited to further develop our partnership with Accor and deliver Novotel Devonport, which will be an elevated addition to north Tasmania’s tourism offering. 

“The city of Devonport is on the precipice of a significant tourism boom, with additional major infrastructure works underway to further enhance the destination. Novotel Devonport is a celebration of innovative interior design, thoughtful detail and, importantly for this location, will provide a great culinary experience for guests and the local community.”

Novotel Devonport is the fifth hotel that Koh has partnered with Accor on in Australia, following the success of Mövenpick Hotel Hobart, Mövenpick Hotel Melbourne on Spencer, Novotel Perth Murray Street, and ibis Styles Hobart. 

The hotel is collaborating with local photographer Nuala Byrne to create a mural of north-west Tasmanian scenery that will be featured behind the bedhead in each guestroom.

There is a terrific sounding opening special from $269 per night in a standard king room, including a two-course dinner for two at Mr. Good Guy (food only) and buffet breakfast. To book, visit

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