New from Corona: something very different

 

Corona, the world-famous Mexican party beer brand, is launching a sibling: a fruity fizzy alcoholic fruit drink.  AB InBev, a global drinks giant, this week announced the launch of Corona Tropical, the brand's “first lightly sparkling alcoholic drink made with a hint of real fruit juice”.  The new beverage, which sounds as if it was conceived by a committee of nitwits, will eventually be available worldwide.  It is described by marketing folk as “an inclusive beverage for consumers who embrace the Corona lifestyle but are looking for an alternative to beer”. Corona Tropical is currently rolling out in China, Colombia, Peru, Panama, Ecuador and the UK, with additional markets launching later this year, starting with Canada. Corona Tropical is being billed as a “refreshing alcoholic beverage with no added sugar and less than 100 calories per can, available in several tropical flavors”.  "Corona is a brand that was born from the tropics and as we encourage consumers to embrace the lifestyle around the world, we're excited to offer a new Corona beverage to those who love the brand but are looking for options outside of beer," said Felipe Ambra, gobal vice-president for Corona. In the UK, Corona Tropical is 4.5% ABV and available in three flavors – Guava & Lime, Raspberry & Lemon, and Grapefruit & Lemongrass.  In Latin American markets, Corona Tropical is 4.2% ABV and available in four flavors – Lemon & Lime, Grapefruit & Lime, Pineapple Mango & Lime, and Strawberry Cherry & Lime.  Corona beer has almost 100 years of history and is sold in 180 countries. It will be interesting to see if the new range is anywhere near as successful.