Let's be brutally honest. Most zero-alcohol and low-alcohol wines are pretty dreadful.
Despite claims to the contrary, many of them simply do not taste like wine.
But industry global big guns Accolade are betting they can do better.
In announcement that got a lot of traction in Britain and South Africa, but flew under the radar in Australia, Accolade has announced it believes it can do better its rivals with a new label called &Then (which, let's be honest, is a dreadful start).
Accolade says &Then is "driven by a desire to elevate the experience of drinking zero-alcohol wines".
It describes the zero-alcohol chardonnay and cabernet sauvignon as "a visionary new collection from South Australia’s cool-climate vineyards" that is "bottled using a revolutionary new de-alcoholising technology".
The result, Accolade says, is "a premium drinking experience and a credible wine alternative that tastes better than any other zero-alcohol wine on the market".
A pretty confident claim.
Apparently, &Then’s proprietary de-alcoholising technique, The Zero Tech X technology, treats the wine more gently than other de-alcoholising methods.
This, it is claimed, ensures more of the aroma, body and flavour of full-strength wine is retained.
The process also requires fewer sugary additives compared with existing de-alcoholising methods.
The two varietals will be shortly followed by a "Provence-style" rosé, and a Blanc De Blancs sparkling.
The proof, as ever, will be in the tasting.
&Then will be available from June in 750ml format bottles with an RRP of £8 across retail, pubs and bars in the UK.
No news yet on an Australian launch date.
One of the best hackers out there now Brillianthackers800@gmail.com, They can help with low credit scores, spy on your spouses to know if they are cheating, clear bad criminal record (databased)...... Just name it any kind of hack you want to think of they can break the code and get the job done, they are reliable, thrust worthy and they deliver right on time, the kind of job they carried for me private and the best part of it all your secret is save with them
ReplyDeleteDo you need capital to manage or grow your business? Borrow money here today at an affordable interest rate! My company offers the best financial services globally. Contact us now via email at: triumphantfinanceltd@gmail.com
ReplyDeleteLosing $150k to a cheap online scammers is what anyone would not like to witness, I have been put to depression for someday by an online scammers who made me to believe that I can earn up to $300k USD by investing $150k. I invested all my funds hoping to receive it back in a bigger form. I was totally disappointed and shattered when I was denied the access of withdrawing the profit nor my Capital well all thanks to a recovery hacks who helped me recover my whole funds and the profits. You can contact them now at their Email(patrickbenardwizard@gmail.com) to help you recover your lost profit or investment back, their strategy are very different and unique, Don't fall a victim for the second time. sharing this testimony out of good heart i hope you be the next testmonnner. you can also contact them via WhatsApp number +1(908)718-7855
ReplyDelete