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Saturday 21 May 2022

How to "deep dive" into the world of wellness travel

Wellness is the buzzword in the travel industry right now, even more so than "luxury", "cocktails" or "plant-predominant". 

No surprise then that Australia is to get its first Wellness Tourism Summit later this year. 

To be held on the Tweed Coast, the event is aimed at showcasing the rapid growth and demand in the wellness sector and the opportunities for tourism businesses across Australia. 

To be held on October 13-14, the Summit is being convened by Katherine Droga, founder of Droga & Co. and chair of the Global Wellness Institute’s (GWI) Wellness Tourism Initiative (sorry, never heard of it). 

The program has been designed to "deep dive" (such hip terminology) into consumer insights and trends and reimagine wellness travel. It will feature a panel of leading international and local wellness experts.

“The Wellness Tourism Summit will be embracing the theme of regeneration this year," Droga said. "Wellness tourism can support the well-being of not only visitors but local communities, culture, and the environment. Given the recent flood devastation in the Tweed region, we can’t think of a better place to host this year’s Summit.” 

Consumer demand is certainly strong with the global wellness tourism sector forecast to grow by 21% annually to 2025. Transformational travel is in. 

The Summit destination partner, the Tweed Tourism Company, will showcase the region's wellness offerings, ranging from coastal to riverside and hinterland settings.

The Wellness Tourism Summit is proudly supported by the Tweed Tourism Company, Destination NSW, Tourism Australia, Well Traveller, Waterlily, HydraFacial, Belgravia Leisure, Spa Vision, Philippines Tourism and Finn Cold Press Juices (phew!).

Early Bird Tickets are on sale now for $495 - which shows there is money in wellness. See

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