Great Eastern Wine Week - Sponsored Ad Leaderboard

Great Eastern Wine Week - Sponsored Ad Leaderboard
Great Eastern Wine Week, 9-18 September 2022

Monday, 2 May 2022

Just who are you dealing with?

Hospitality industry businesses are among the major culprits when it comes to overblown job titles. 

It often turns out that the executive vice-president for communications is a 20-year-old dogsbody and the chief of sanitation is the toilet cleaner. 

The COO is sometimes the No.2 in a two-person business. 

And the chief people and culture officer probably handles HR when not answering the phone.

But now there is a kickback against absurdity. 

US digital payments company Block is the latest firm to bid adieu to formal job titles, as CEO Jack Dorsey adopts the role of 'Block Head'. 

Businesses are now asking whether creative titles a playful way to encourage outside-the-box thinking, or just plain ridiculous?

In the Block Head’s case it is a semantic change only and there will be no changes to Dorsey's roles and responsibilities. 

His title change resembles a Tesla filing last year in which CEO Elon Musk added Technoking of Tesla to his official role at the electric car maker.
In the media industry, every second person is an editor, section editor, sub-editor or editor in chief. 
In hotels there are countless managers. Night manager, food and beverage manager, housekeeping manager, assistant manager…
It is time to end the nonsense and just acknowledge that some folk are workers. And always will be? 

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