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Friday 27 May 2022

A uniquely Australian coffee, or complete bunkum?

Fast food people McDonald's are the masters of self-promotion.

And now the people from Maccas are seeking to grab headlines by launching "a uniquely Australian coffee" at their McCafe outlets.

Launched this week, the new drink is called an Australiano and blends coffee with chai and “native wattleseed” in a product advertised as “coffee fit for an Aussie”.

I call nonsense.

No Australians I know add wattleseed to their coffee. And no real coffee lover would go to McDonald's for their caffeine.

Sounds and smells like a publicity stunt to me.

Here's the blurb: "The ‘Australiano’ is Australia’s answer to the Americano, featuring flavours of Australian wattleseed, chai and McCafe coffee".

An Americano, for those not in the know, is what freedom-loving, gun-toting folk call a coffee "made with hot water and espresso". A long black, in other words.

The Australiano is billed as being for a
 "limited time" (probably to see if it tanks or not) .

An ad campaign will reportedly run across TV, radio, digital and social mediums.

McDonald’s group brand manager Lancy Huynh said: “Despite being a nation of coffee connoisseurs, we haven’t had a coffee to call our own. As a champion for Aussie coffee culture, McCafĂ© wanted to right this wrong and craft a blend that Aussies can proudly put their name to.”

OK Lancy. Whatever you say.

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