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Tuesday 11 January 2022

Crimes set to pay for “winemaker” Martha Stewart

Coming in January and February 2022, the wildly popular 19 Crimes wine label will partner with domestic goddess of white-collar crime, Martha Stewart, for a new bottle of California wine: “Martha’s Chard.”

Much-loved convicted fraudster and former cigarette spruiker Martha Stewart is the latest celebrity to sign up with Australian-owned wine label 19 Crimes. 

The sales blurb for 19 Crimes claims 80-year-old Stewart played an active role in crafting the Martha's Chard (sounds like a vegetable recipe), a Californian chardonnay that will sell in the US for $11.99.

Stewart joins a fellow felon: rapper Snoop Dogg, as a 19 Crimes partner.

Stewart, dubbed the "domestic goddess of white-collar crime" is famous for her books and TV cooking shows in the US.

“The release of 19 Crimes Martha’s Chard comes as the brand has experienced explosive growth, delivering the No.1 US Wine Innovations in both 2020 and 2021 for our first California wines with global icon, Snoop Dogg,” said John Wardley, Treasury Wine Estates’ vice president of brand marketing. 

“Just like her creative collaborator and friend Snoop, Martha Stewart also embodies the spirit of 19 Crimes - disruption and culture creation. We couldn’t be more excited to welcome another absolute icon of modern American culture to the 19 Crimes family.” 

The publicity blurb goes into overdrive, saying: "Martha worked side by side with 19 Crimes to create a wine that breaks preconceived notions of California chardonnay – approachable and simultaneously as bold as her personality. "

A former model who appeared in ads for Tareyton cigarettes, in 2004,Stewart was convicted of felony charges related to a stock trading case and served five months in federal prison. 

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