East Coast Wine Trail

East Coast Wine Trail
East Coast Wine Trail

Tuesday, 25 January 2022

Randall pounces to buy McLaren Vale estate


Wine entrepreneur Warren Randall has added McLaren Vale producer Penny's Hill to a portfolio headed by Seppeltsfield Estate in the Barossa.

The Randall Wine Group (RWG) was established in 1978 and is Australia’s largest private luxury vineyard holder.

The move sees the group bounce back after being hit by Chinese tariff increases in its largest export market.

“Australian winemakers, invested heavily in the Chinese wine market for 10 years, supported by a free trade agreement with that country," Randall said.

"The Australian wine industry was an innocent bystander, a casualty in the crossfire of political coercion between China and Australia.

"Following a very high quality vintage in 2021 it was time to reset the company’s strategy and pivot away from the Chinese market, which is a shame because the Chinese wine consumer loves the fruit and taste profile omnipresent in Australian wines."

The Penny’s Hill and Black Chook brands are sourced from a premier location between McLaren Vale and Willunga, suiting a wine tourism village, and were founded by Tony Parkinson in 1988. He masterminded exports to 15 different countries.

Penny's Hill has 44 hectares of estate vineyards and produces around 60,000 cases a year. 

“In the face of advancing years and with no clear family succession plan, it was time to find a new custodian for the 1855 estate," Parkinson said. "Warren has a proven track record of acquiring, respecting and injecting enthusiasm and energy into historic 19th-century Australian wine estates with provenance.

“I trust that he will carry on my legacy and springboard the brands to greater international success under his leadership.”

RWG owns close to 3500 hectares of vineyards in regions across South Australia,  including the Barossa, Riverland, McLaren Vale, Langhorne Creek, Currency Creek, Coonawarra, Clare Valley and Eden Valley

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