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Great Eastern Wine Week, 9-18 September 2022

Thursday, 27 January 2022

Meet the country where international tourism is booming again


International tourism is starting to boom again in the small European nation of Slovenia - one of my favourite places to visit.

New figures show four million tourist arrivals in 2021 and more than 11 million tourist overnight stays - which is 31% more arrivals and 22% more overnight stays than in the same period in 2020.

Of foreign tourists, in 2021 most overnight stays in Slovenia were made by tourists from Germany (22.3 %), followed by tourists from Austria (9.0 %), Italy (7.4 %), the Czech Republic (6.9 %) and the Netherlands (6.6 %).

Most overnight stays were made in mountain municipalities.

In mountain resorts the numbers increased by 17.9 %, in seaside resorts by 20.3 %, in health resorts by 13.5 %, in the capital of Ljubljana by 60.3 % - but all figures were down on 2019 pre-Covid numbers.

A total of 20 destinations in Europe have been shortlisted for European Best Destination 2022 award with lovely Ljubljana (top) among them.

Zdravko Počivalšek, Minister of Economic Development and Technology, said: "The Covid-19 pandemic showed the importance of the tourism sector for many economic activities, as well as the economy in general.

"Due to the decline in international travel during the pandemic, global and domestic tourism industry suffered greatly in 2021, though slightly better results on tourist visits compared 2020 were recorded. This, however, is still far from the figures we recorded in the record year of Slovenian tourism in 2019."

"It is important that we highlight that tourism providers in Slovenia provide safe and quality services and that all guests are warmly welcome. Successful tourism will also have a multiplier effect on higher economic growth this year and in the future." 

Slovenia is one of the smallest countries in Europe, with a population of just two million people.  

Image: Alexis Borderon, Scop.io

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