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Monday 20 December 2021

Visit Victoria teams with hotel group for summer tourism campaign

Hotel group Accor has combined with Visit Victoria for a new Summer ALL Sorted campaign, designed to showcase the state's travel highlights.

From meandering through Melbourne’s laneways, stopping in at a wine bar before heading to the theatre, or taking it easy with a road trip to the seaside between winery visits, Accor has more than 60 hotels, resorts and apartments to choose from across the state.

They include Novotel Geelong (above, from $339 per night) and Movenmpick Hotel Melbourne on Spencer (below, from $269 per night).

The campaign highlights that guests can feel at ease when they stay with Accor - booking conditions re flexible and all Accor properties have enhanced ALLSafe hygiene and cleanliness standards.

Accor’s booking platform and lifestyle loyalty program, ALL - Accor Live Limitless, headlines the campaign and is where travellers should visit to book properties from luxury to economy including brands such as Sofitel, MGallery, Art Series, Pullman, M√∂venpick, Peppers, Mantra, Novotel and ibis.

“There has never been a better time to support our local tourism operators and we are delighted to be working with Visit Victoria to give travellers the very best in accommodation options when travelling around the state," says Accor Pacific CEO Simon McGrath.

"We have ensured flexible booking conditions in case plans suddenly change and, with our wide selection of compelling deals across our well-known brands, we’re looking forward to seeing people experience the best Victoria has to offer.”

The Summer ALL Sorted campaign comes off the back of Visit Victoria’s successful Visit Melbourne and Stay Close, Go Further campaigns.

Visit Victoria Chief Marketing Officer Shae Keenan said: “Our research shows that Melbourne and Victoria are in high demand, with nearly 70% of people saying they are more excited than ever to explore the state.

"About 67% also say they would love to receive the gift of travel to Victoria this year, so it’s the perfect chance to take advantage of the offers that are part of our latest partnership with Accor."

The Summer ALL Sorted campaign is on sale now until February 28, 2022, and valid for 13 months from booking date, with flexible accommodation deals starting from $125 per room per night at ibis Melbourne Hotel & Apartments.

To check out the deals on offer visit

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