Iconic Coonawarra wine brand Rouge Homme is back in its traditional home with original owners the Redman family.
Global wine producer Treasury Wine Estates today announced the sale of the brand.
First bottled in 1952, the label grew an Australian and international following for its distinctive wines, including its cabernet sauvignon/shiraz blend.
Rouge Homme (literally Red Man in French) was sold in 1965 to Lindeman’s, which is now part of TWE. In recent years it has languished.
Redman Wines was launched in 1966 by the family after the sale of Rouge Homme.
Redman Wines co-owner and fourth-generaIon winemaker Dan Redman said he was delighted to have the label back in the family’s brand portfolio.
“Rouge Homme has a special place in the heart of Coonawarra," he said. "Welcoming it back in the 60th year of Redman Wines is especially meaningful - a full-circle moment.
"We’re often asked about the connection of Rouge Homme with Redman, with many wine drinkers enjoying the wines that were made in the 50s and 60s. The label is synonymous with the Redman family and we’re proud to take it into the future.”
Treasury Wine Estates senior viticulturist Ben Harris said: “We’re proud to have been the custodians of Rouge Homme and are delighted that it’s been acquired by the Redman family.
"With storied brands, unmistakable terroir and exceptional wines, global interest in the Coonawarra region continues to grow, and we look forward to following the next chapter of the Rouge Homme story.”
No financial details were disclosed.
Rouge Homme was officially handed over at a lunch at the historic Wynns Coonawarra Estate.
Redman Wines intends to make a small premium release of Rouge Homme in keeping with its award-winning history.
The sale of Rouge Homme back to Redman Wines includes a small quantity of back-vintage wine.
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