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Wednesday, 20 May 2026

New Sebel set to elevate Parramatta hotel offering


It is not so long ago that Parramatta was regarded as "somewhere out west" by city-centric Sydneysiders.

Now Parramatta is regarded as a business and cultural centre, more so with The Sebel Sydney Parramatta set to open in one of Sydney's fastest- growing locations.

The Sebel Sydney Parramatta is scheduled to begin operations in August. 

Developed by Nirskam Group and to be managed by Accor, the new-build hotel will bring an extended-stay offering with 51 studio, one-bedroom and two-bedroom suites, promoted as being "designed for both short and longer stays".

Backed by significant public and private investment, Parramatta is emerging as one of Australia's most important growth centres, with a local economy valued at approximately $28.86 billion, making it the second-largest economy in New South Wales.

This momentum is being fuelled by landmark developments including Parramatta Square, the Powerhouse Parramatta museum project, the redevelopment of Riverside Theatres, and strengthening of transport connections across Greater Sydney.

With the opening of Western Sydney International Airport expected next year, Parramatta is increasingly positioned as a key gateway for business, culture, events and entertainment in the region.

Room as The Sebel will feature high-speed wifi, and in-room casting technology, while self-check-in kiosks will be available. Guest offerings will include in-room dining, a 24-hour fitness centre, communal spaces designed for both work and relaxation, and on-site parking.

There will be an all-day dining restaurant centred on Italian cuisine, as well as a rooftop bar and terrace.

“The Sebel Sydney Parramatta will offer a really attractive extended-stay experience to a destination that is entering an exciting new chapter,” said Adrian Williams, Chief Operating Officer of Accor in the Pacific region.

“Parramatta is evolving rapidly as a centre for business, culture and visitation, and this hotel is well placed to meet growing demand for high-quality accommodation that offers the comforts of home.”

Opening rates will start from $269 per night, with bookings now available at ALL.com.

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