Recent wine innovation Poco Vino is proving a success for wine producer Australian Vintage.
The 175ml bottles have been in market for eight months and are now available in more than 8,000 stores in nine countries, selling the equivalent of 12,000 bottles a day, the company said in a statement.
The current Poco Vino range of six still wines will more than double in financial year 2027 with the launch of a full sparkling portfolio. Mmoscato, prosecco and a range of flavoured spritzes will add another eight SKU’s to the core portfolio.
There are also plans for the launch of a premium Poco Vino range to be called ‘Atlas Series’ in travel retail stores around the world. This aims to take the brand into premium wine segment at $25 recommended retail price.
The company says: "These additions and new market launches will ensure the continued momentum and success of Poco Vino as the sales will exceed $20 million in annualised run rate into FY27."
Poco Vino "offers premium quality, varietally correct wine in a sleek, single-serve bottle made for modern life".See https://avlwines.com.au/
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