Canberra apartment hotel now part of global Best Western network

Leading global hotel brand BWH Hotels has welcomed Best Western Plus Canberra Central Apartments to its network, marking the first property under its new partnership with Central Apartment Group (CAG) Hotels.

Formerly operating as Canberra Parklands Central Apartments, the central property has a mix of studio and apartment-style accommodation. 

The opening marks the start of the partnership. Central Apartment Group operates 25 apartment hotels in key locations across Australia and has additional new‑build properties currently under development.

Best Western Plus Canberra Central Apartments is the first of its properties transitioning to BWH. 

Under the new agreement, CAG Hotels' diverse apartment portfolio will be rebranded across the Best Western Plus, Best Western, and SureStay brands - joining the global distribution platform. 

Sid Knell, CEO of Prime Group Australasia, which owns CAG Hotels, said the launch marks an important first step in the partnership.

“We chose BWH because of the dedicated service they offer to franchisees and owners, from design through to operations, as well as their strong global distribution and loyalty platform," Knell said. 

"The launch of Best Western Plus Canberra Central Apartments is an exciting milestone, and we look forward to bringing more of our properties into the network over the coming months.”

Rod Munro, managing director, BWH Hotels Australasia, said: “The addition of Best Western Plus Canberra Central Apartments is a proud moment for our team and sets the tone for what's ahead. It's the first of many high-quality apartment hotels that will strengthen our presence in key markets and broaden our offering for today's travellers."

* BWH Hotels is a leading global hospitality network comprised of three hotel brands, including WorldHotels, Best Western Hotels & Resorts and SureStay Hotels. The global network boasts approximately 4,300 hotels in over 100 countries and territories worldwide.