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Thursday 28 March 2024

Luxury resort operator enters the cruise business

Aman is a brand that is associated with exclusive high-end luxury resorts.

But the resort operator is getting ready to join the competitive cruising yacht market, Travel Mole reports.

Aman has started construction of its first luxury motor yacht for the Aman at Sea brand with a traditional steel cutting ceremony at the T.Mariotti shipyard in Genoa, Italy.

As part of a joint venture with Cruise Saudi, Aman at Sea is set to launch in 2027.

The vessel will have 50 spacious suites with balconies and aims to replicate Aman’s hotels’ ethos of luxury hospitality at sea.

“We are partnering with T.Mariotti to bring to life our vision for Aman at Sea, providing a whole new category in on the water exploration,” said Vlad Doronin, CEO of Aman Group.

The new vessel will measure 183 metres and be the first dual-fuel powered new build, using marine diesel oil and methanol.

The cruise yacht will offer various dining options, a club and lounge, an Aman Spa with a Japanese garden, and two helipads.

The keel laying is expected to take place this northern summer and the vessel’s official name will be announced later.

Aman was founded by tourism innovator Adrian Zecha in 1988, but is now a Swiss-headquartered multinational that operates 34 properties in 20 countries. 

Mariotti is known for building ultra-luxury cruise ships and megayachts.   

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