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Saturday 9 March 2024

Power play for a drinks icon

Cocktail icon Campari has a new-look bottle inspired by its home town of Milan, the birthplace of the aperitivo boom.

Campari will showcase the new bottle design at the 24th Biennale of Sydney arts exhibition at White Bay Power Station.
The new bottle is said to "reflects the sleek, minimalist fashion and contemporary design that Milano is known for - it is a visual homage to the city, combining effortlessness and understated elegance."

Campari will join leading artists for the Biennale, which runs until June 10.

The main exhibition will be serving a range of Campari cocktails including Negroni, Campari Spritz and Campari Soda.

The event will mark the first time White Bay Power Station has been opened to the public in over 100 years.

“Since its creation, the Campari bottle has evolved alongside Milano, continuously drawing inspiration from its resourcefulness and its excitement, traits we feel are deeply bound to the spirit of our brand," says an enthusiastic Paolo Marinoni, marketing director of Campari Australia.

"We wanted to continue to pay homage to Milano through the design of the new Campari bottle and we could not be happier with the story it tells.

“We’re thrilled to showcase the new Campari design at the Biennale of Sydney alongside global artists and offer art enthusiasts a delicious refreshment.”

Campari is available at [select retailers including Dan Murphy’s, BWS, First Choice, Liquorland, Vintage Cellars and selected independent retailers] for $50. For more info visit

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