East Coast Wine Trail

East Coast Wine Trail
East Coast Wine Trail

Tuesday, 10 March 2020

St Hugo toasts the Australian Grand Prix

Leading Australian wine brand St Hugo has released a limited edition 2016 St Hugo Coonawarra Shiraz to mark its involvement as official supplier and sponsor at this weekend's Australian Grand Prix in Melbourne. 

The wine will be available for race attendees, at exclusive Melbourne restaurants and online at www.sthugo.com.au for $57.99. 

St Hugo, first launched in 1980, is owned by Pernod Ricard Winemakers. 

"Following an extremely successful inaugural year we are once again proud to share this exciting partnership with the Australian Fomula One Grand Prix, which shares the same values of power and elegance at St Hugo," said Pernod Ricard global marketing director Eric Thomson. 

Nice linking of products there Mr Thomson. 

"With a global reach, this partnership not only allowed St Hugo to engage with consumers in our home market but also supports our continued ambitions in Asia and beyond."

For details see www.sthugo.com

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